Running a small business can takes blood, sweat, tears and then some. Sometimes you even wonder why on Earth you’re doing it.
The same can be said for supporting your local EFL club.
So, when Sage sponsored the English Football League, we created a campaign that celebrated those mad enough to not only run their own business, but turn up on the terraces every Saturday too.
We went out and found real businesses with strong links to their local clubs, creating charming ads across static and digital OOH, full-page press ads in match day programmes, tube ads, social edits, and a huge placement at Wembley during the League Cup Final.
