We partnered with national treasures Wallace and Gromit to launch npower’s energy efficiency drive. We started with smart meters…
As part of the campaign created a unique format for Youtube, ‘WallaceVision’, which allowed people to watch the ad in an inefficient way, just like Wallace.
When npower then decided to back England’s world cup bid, Wallace and Gromit couldn’t wait to get involved.
We also created a series of weather idents for local weather as part of the same burst of activity. A special thank you to the real star of the show - the npower duck.