Have you ever had the URjj?
You’re out and about, and suddenly it hits.
An insatiable need for a delicious, creamy milkshake so intense that you end up ripping the bottle right out of the 48 sheet.
We’ve all been there.
That’s why we e posted warnings on OOH sites all over the country, then tore the product right out of them, showing exactly why the URjj should never be underestimated.
We created loads of non-defaced version too, so people could get a look at the product in all it’s glory moments before the URjj kicked in.
And radio demonstrated the futility of battling the URjj as we hear the inner-monolgues of those feeling the URjj at the most inappropriate times.